Without a doubt, selling your home in todays market is certainly in your favor given the supply/demand. In fact, one article recently named RVA the most competitive market in the nation. Moreover, the immigration into our River City is up 250% from the start of 2020. However, listing your home isn't without it's challenges. In fact, its probably more important than ever to have an experienced professional navigate this ever-changing market. With a multiple offer environment, there significant trip hazards that require experience and strategy. 

With Whitney, it’s about the win-win deals that bring everybody home. Selling your home with my team means you benefit not only from expert knowledge and technology, but also the kind of customer service that makes the process feel simple and effortless. 

Your home sale is both your priority and mine and exceeding your goals through excellent service and effective solutions is my mission. 

Listing Your Home




Book a listing appointment

homesellers guide

The Official

BEEN THERE. Done That. 

Let us simplify the process.

Our brokerage has beat market averages every year we’ve been in business,
getting more for our sellers
in less time
than the competition. 

Grab the guide

Let's Meet. After our call, we will schedule a time for me to come to your home for about an hour and tour your property. Here we will formalize: listing price, preparations to list, strategy to hit the market, and customized marketing plan

Raise your hand! We can connect over text, email, or phone. Here, we will schedule a quick 15 min discovery call to talk a little about the high points of your home & goals.

Timeline from start to finish 

The Process

tell me more

Showings begin. It's official! Your home is for sale and live on the market. Typically with listings here in RVA we will list mid-week and hold showings through Sunday. Only accompanied and pre-qualified buyers will tour with their realtor and showings can last between 30-60min depending on the size of your home. All showings are by appointment only and must be approved by WMRE. Occasionally, it makes sense to hold an open house and we can discuss those pro/con details together. 

Prepare to list.  Its time to get your home on the market! After our initial listing meeting we will give you an easy punch list of items (if any) to do around your home.  Everything else, we will take from here.  At our cost, we handle all of the photography, the videography, signage,  and absolutely all the marketing to command the highest and best terms for your home. 

Review Offers.  As soon as an offer is received, you will be notified. Prior to now, we will have discussed whether you would like to hold all offers or review as they come. Depending on your goals and needs, we will identify the right strategy.

After receipt of offer/s we will help you best understand the terms and what they mean to you. Typically, if we decide to hold offers, we will review those on Monday morning. Multiple offers are quite common and sometimes hard to navigate with terms and significant contingencies in each contract. Together, we will identify the best offer that mitigates as much risk as possible to you as the seller and meets your goals.

Pending & Processing. Your home is under contract and we work with the buyers agent and lender on important milestones during this time. You can also expect two variables to happen at this point of the timeline: inspection and/or appraisal (Depending on the terms). The title and escrow team goes to work here, hand in hand with the lenders and agents to ensure a timely and smooth closing. 

Negotiate.  Not only does that happen during review of offers, but also during the selected contract (depending on terms). This is our strength and we will work hard to not only help you make the right choice, but understand your choices clearly. 

Closing time. Congratulations! You made it to the finish line. From listing day to closing day can vary from 3weeks, to several months. But here in Richmond a typical closing timelines would be 30-45 days from date of contract. 

Once you attend closing and sign the house over to the lucky new owner, you've completed your home selling journey! 



No. 1

The average days on market will vary based upon price point and location. However, its worth noting since 2021 that the average days on market has remained under 14 days for a majority of the metro area and adjoining suburbs. 

No. 2

The key to a successful listing, and subsequent sale, starts with the listing preparation. If you are considering selling, we should connect at least 3-4 weeks before you'd like to be live at the absolute latest. Conversely, it's good to be in communication about selling at least 2-6 months in advance so that we can strategize your unique circumstances and plan ahead.

No. 3

Photography, signage, videography, and all marketing are included when you list your home with Whitney Mulder Real Estate. Depending upon the home, staging may be recommended as well and this expense is discussed at our initial meeting.